Are you looking for ways to increase customer awareness? What about encouraging repeat business? One of the best ways to do that is with a gift card program or loyalty card program.
Gift cards serve to enhance brand awareness for your product or service while also being an excellent source of additional revenue for your company. The cards are customized with your business name and act as a constant reminder of your brand, serving as a miniature ‘billboard’ in your customer’s wallet. The balance on the card declines as the card is used, which helps to encourage repeat visits and limits the amount of cash refunds given. They also offer a more convenient alternative to paper gift certificates.
We also offer customized loyalty cards for your business, which help you reward and retain your loyal customers. Loyalty cards reward customers for their purchases, giving them a compelling reason to choose your business over another and keep coming back. They also allow you to track the purchaser’s behavior and capture a customer profile for use in market research. Unlike paper gift certificates, gift and loyalty cards have no value until you activate them at the register.
The Gift Card Process
Gift Card Industry Statistics
- Nearly 50 million adults purchased gift cards in the last year
- 61% spent more than their original amount on the card at the store
- 83% of Americans use gift cards
- 54% of gift card users make more than one trip to the retailer to use up the card’s value
- 79% of consumers purchased gift cards in person at a store location
- 33% of total value is never used, or redeemed by the user
- You can count on 3 additional visits to your store resulting from gift card sales – one for the initial purchase and two for the redemptions
- Gift cards rank 4th in consumers’ list of favorite gifts, behind clothing, toys and games, and music in all forms
Markets Using Gift Cards and Loyalty Cards
Merchants of many sizes and types are launching successful programs every day.
Income Potential for Gift Cards
Gift Card Design Examples
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The MPS Difference for Gift Card and Loyalty Card Programs
If you already have a gift card or loyalty card program, is it working for you? Our experienced, trustworthy staff can review your existing program and make sure that you are enjoying the following benefits:
- Personalized gift or loyalty cards provided with your business or special event name
- Affordable, quick start-up packages available from 100 to 2,500 cards
- Flexible, custom programs available
- Customizable with your business name and logo
- Complete transaction processing
- Web accessible program reporting
- Free merchandising display with signage for increased visibility
- Terminal programming provided
- Account set-up and training provided
- Helps build brand awareness
- Boosts customer loyalty and shopping frequency
- Declining balance keeps full cash value in store
- Customers using cards are less price sensitive
- Easy for customers to buy, give, carry and use
- Powerful promotional tool for marketing campaigns
- Detailed reporting for accurate accounting
- Electronic audit trail minimizes losses
If we can help you improve your gift card or loyalty card program, we’ll let you know. If we think that your current solutions are working for you, we’ll tell you. This is the MPS Difference.
We’re honest, up-front and have your best interests in mind, not ours. You can trust us to help you make the right decisions, the cost-effective decisions, the common sense decisions that will help improve your bottom line. This is how our service goes beyond the sale, and we keep you a customer for life!
As a member in high standing with the Better Business Bureau, we are very honored to have been a three-time finalist for the prestigious BBB Integrity Award. This award is only given to companies that display an outstanding level of ethics and integrity. We work hard to achieve this on a daily basis, and are committed to maintaining your trust.
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